Save 25% off your first Repeat Delivery order! | LEARN MORE

Free delivery over $79 | Click & Collect in 90 minutes | Offer ends Jan 22 | Learn more

Due to adverse weather conditions some of our Auckland stores, clinics and deliveries may be impacted. | Offer ends May 09 | CLICK HERE FOR NZ POST UPDATES

Napier, Hastings and Gisborne customers – please note we are currently expecting courier delays. | Offer ends May 29 | CLICK HERE FOR NZ POST UPDATES

New Zealand websites have been intermittently unavailable due to an outage | Offer ends May 30 | CHECK STATUS HERE

Credit card and Account2Account payments may be temporarily unavailable | Offer ends Oct 08 | CLICK HERE FOR MORE INFO

Clearance Sale now on! | Offer ends Oct 18 | CLICK HERE TO SHOP

Back To Cat
The truth about cat allergens

The truth about cat allergens

Humans can be sensitive to a different number of allergens that when summed all together present an additive effect called the “total allergen load”. When an individual has increased exposure to a single allergen or a sum of different allergens and their allergen-threshold is exceeded, a sensitivity reaction may be triggered.

In recent years, there has been a steady increase in the number of people with increased sensitivity of the body's immune system to various substances like plant pollen, certain foods, drugs, and others. Currently as many as 1 in 5 adults are sensitized to cat allergens at global level.

Most people sensitive to cats’ allergens, usually respond to one allergen in particular, known as Fel d 1 which is mainly produced in cats’ salivary and sebaceous glands. These allergens are transferred to the hair and skin when a cat grooms itself and spread into the environment on shed hair and dander. 

Since Fel d 1 is light, it can be easily transferred on clothing and as a result, the allergen is ubiquitous and has been found in homes without cats, public transportation and buildings at levels that exceed the threshold value associated with sensitisation.

However, although many sensitive owners will compromise their own well-being to keep their cat, they are unlikely to accept approaches that they feel may put their cat’s health and well-being at risk.

Now Purina® Pro Plan® LiveClear® presents a new feline-friendly approach based on a complete and balanced diet that reduces the allergens on cat hair and dander by an average of 47% starting in the third week of daily feeding. When cats eat Pro Plan® LiveClear®, a key protein sourced from eggs binds to Fel d 1 and neutralizes the active levels in cat’s saliva.

Pro Plan® LiveClear® is a safe and effective approach to manage cat allergens offering a great-tasting, outstanding nutrition in an everyday food with the power to change lives.

Written by Purina NZ.

Introducing PRO PLAN LIVECLEAR. The power to reduce the allergens in cat hair and dander. Shop Now

We also recommend
  1. Current methods for managing cat allergens have limitations animates

    Current methods for managing cat allergens have limitations

    Human allergists often recommend for cat allergen-sensitive owners to avoid or reduce the allergen contact—which means constant house cleaning, bathing the cat, or medications that ease symptoms for people with cat allergen sensitivity.

  2. The myth of ‘hypoallergenic cats’ animates

    The myth of ‘hypoallergenic cats’

    There is a common belief that some breeds of cats, especially hairless breeds, are ‘hypoallergenic’. The popular belief is that ‘hypoallergenic’ means ‘allergen-free’ – but what it technically means is ‘less’ allergenic.