Animates Petpoints

Great pets deserve great rewards

At Animates we believe all our customers and pets should have a rewarding experience. Last year we asked for your feedback and you told us that Friends For Life could be better. We agree that redeeming points online creates extra work so you will be happy to hear that you no longer need to redeem points! We’ve listened and have been working away behind the scenes to bring you an even better loyalty programme!

We are very excited to announce that the following stores are participating in Animates Petpoints:

  • Nelson
  • Rotorua
  • Tauranga
  • Mt Maunganui
  • Taupo
  • Gisborne
  • Tower Junction
  • Linwood
  • Papanui
  • Blenheim
  • Rangiora
  • Vetcare Hokowhitu
  • Palmerston North
  • Vetcare Pitama
  • Napier
  • Hastings
  • Invercargill
  • New Plymouth
  • Whanganui
  • Masterton
  • Porirua
  • Kilbirnie
  • Lower Hutt
  • Kaiwharawhara
  • Vetcare Kaiwharawhara
  • Vetcare Khandallah
  • Vetcare Miramar
  • Vetcare Petone
  • Vetcare Waikanae
  • Coastlands
  • Vetcare Paraparaumu
  • Lunn Ave
  • Glen Innes
  • Three Kings
  • Botany
  • Manukau
  • Takanini
  • Pukekohe
  • Richmond Road
  • St Lukes
  • Lincoln Road
  • New Lynn
  • Westgate
  • Albany
  • Glenfield
  • Sylvia Park
  • Whangarei

We will be launching the following stores and clinics very soon:

  • Te Rapa
  • Anzac Parade
  • Dunedin
  • Silverdale

We will update this page and email customers closer to launch of Animates Petpoints in each Animates store or Vet Clinic.

You will still earn points every time you shop at any participating Animates and Animates Vetcare but now it’s even simpler with 1 point for every $1 spent*. And instead of earning points towards vouchers your points will now go towards your tier. So the more points you earn the higher your tier and the bigger benefits your rewards become!

Not all rewards are available in all stores. Rewards can only be redeemed at participating stores.

Click on the buttons below to find the services nearest to you.

Tier rewards

When you join our new programme, we will add up your spend from the last 12 months at Animates and Animates Vetcare and this into your Petpoints balance. This means you may have already been upgraded! To find out what tier you are in please check your inbox for an email from Animates or visit us in-store.

You no longer need to redeem your rewards online!

Say ‘no’ to online redemptions! You told us that going online didn’t work for you so we’ve updated our system so you no longer have to. Simply head to any participating Animates store to redeem your tier rewards.

Frequent Feeder?

Animates Petpoints still includes Frequent Feeder. Buy 10 get 11th bag FREE* on selected Superior and Essential Nutrition cat or dog dry food. Your Frequent Feeder bag count has been transferred over to Animates Petpoints already. Simply pop in store today to find out how many bags you are away from your 11th free bag. For more details please click here.

Any Questions?

Find the answers on our FAQ below, call our customer care team on 0800 264 6283 or email us on

Terms and Conditions

Animates Petpoints is only valid at participating stores. Friends For Life points balances for customers at participating stores have been transferred to Animates Petpoints. Petpoints expire 12 months from date of issue. Petpoints rewards are not transferable and cannot be exchanged for cash. *Terms and conditions apply. For full terms and conditions Click on this Link