Animates Petpoints

Great pets deserve great rewards

At Animates we believe all our customers and pets should have a rewarding experience. Last year we asked for your feedback and you told us that Friends For Life could be better. We agree that redeeming points online creates extra work so you will be happy to hear that you no longer need to redeem points! We’ve listened and have been working away behind the scenes to bring you an even better loyalty programme!

We are very excited to announce that if you live in Nelson you will be the first to experience the all-new Animates Petpoints.

You will still earn points every time you shop at Animates and Animates Vetcare but now it’s even simpler with 1 point for every $1 spent*. And instead of earning points towards vouchers your points will now go towards your tier. So the more points you earn the higher your tier and the bigger benefits your rewards become!

Tier rewards

We have added up your spend from the last 12 months at Animates and Animates Vetcare and turned this into your Petpoints balance. This means you may have already been upgraded! To find out what tier you are in please check your inbox for an email from Animates or visit us in-store.

You no longer need to redeem your rewards online!

Say ‘no’ to online redemptions! You told us that going online didn’t work for you so we’ve updated our system so you no longer have to. Simply head in store at either Nelson to redeem your tier rewards.

Frequent Feeder?

Animates Petpoints still includes Frequent Feeder. Buy 10 get 11th bag FREE* on selected Superior and Essential Nutrition cat or dog dry food. Your Frequent Feeder bag count has been transferred over to Animates Petpoints already. Simply pop in store today to find out how many bags you are away from your 11th free bag. For more details please click here.

Any Questions?

Find the answers on our FAQ below, call our customer care team on 0800 264 6283 or email us on

Terms and Conditions

Animates Petpoints is only valid to customers living in Nelson from 27 June 2018. Friends For Life points balances for customers living in Nelson have been transferred to Animates Petpoints on 27 June 2018. Petpoints expire 12 months from date of issue. Petpoints rewards are not transferable and cannot be exchanged for cash. *points are earnt as 1 point per $1 spent at Animates Nelson. Points expire after 12 months. Gift voucher purchases are not eligible to accumulate points. † To receive 11th bag free, ten bags of the same size/same brand of Superior and Essential Nutrition dry dog or cat food must be purchased. Excludes Nutro & Black Hawk ^ Free delivery only valid for deliveries within New Zealand on standard delivery items only. Excludes oversized items, including but not limited to: large aquariums, large bird cages, hutches, kennels, coops and large cat furniture. Oversized delivery charges will be applied to any large items in your order and reflected at checkout. For full terms and conditions Click on this Link