Petpoints FAQ

Q. How can I join Animates Petpoints?

A. If you are a Friends For Life member your account will automatically be switched over to Animates Petpoints see below table for when your local store will be switching. If your local store has Animates Petpoints and you are are not currently a member you can sign up in-store.

Q. Why have you replaced the Friends For Life programme?

A. We completed a survey and focus groups with a number of our customers asking what we could do to better reward their loyalty and the results showed our previous programme wasn’t rewarding. Animates Petpoints has been developed based on this feedback.

Q. What happens to my points from Friends For Life?

A. To bring you even better rewards with Animates Petpoints, we’ve closed the Friends For Life programme for stores that have launched Animates Petpoints. If your store has launched Animates Petpoints your Friends For Life accounts will be transferred to Animates Petpoints on the launch date mentioned in the table below. Members with 2500+ accumulated points will have their rewards points converted into an equivalent reward voucher, which will be available on your account for use in-store within 90 days.

Q. How do I earn points?

A. When you shop at a participating Animates Petpoints store you will earn 1 point for every $1 you spend there. Once Animates Petpoints launches nationwide you will be able to earn points at any participating Animates store, participating Animates Vetcare or by shopping online at

Q. What happens to my rewards from Friends For Life?

A. You will have 30 days from the launch date in the table below to spend any Friends For Life rewards that will be available on your account. To spend your Friends For Life reward ask the team in-store on your next visit.

Q. What if I don’t want to be part of Animates Petpoints?

A. All Friends For Life members will be transferred over to Animates Petpoints unless you have advised us that you do not want to participate in the Animates Petpoints Loyalty Programme. You can do this by emailing

Q. Why can I only have one account?

A. You only need one account to make the most of being an Animates Petpoints member. Having one account means it’s easier for you to keep track of your points and rewards.

Q. Do I earn points on DIY Dog Wash?

A. Yes, all DIY Dog Washes will accumulate Petpoints as long as you buy your token through the till at check out in-store.

Q. What tier will I be in and why?

A. We used your spend from the old Friends For Life programme to determine your status tier in Animates Petpoints. You will receive an email with your tier status.

Q. How can I hear about Animates Petpoints exclusive offers?

A. Make sure you’ve subscribed to hear from us via email to receive the latest deals and offers straight to your inbox.

Q. How can I update my email preferences?

A. Contact our Customer Service Team on 0800 ANIMATES, Monday to Friday, 9am - 5pm or email the details to

Q. How do I subscribe/unsubscribe to emails/SMS?

A. You can unsubscribe to our emails by clicking the unsubscribe button in any email from us. For SMS, reply 'STOP' (mobile charges from your provider may apply). To subscribe, email your details to

Q. I need to update/change my details.

A. Thanks for keeping your details up to date - you can do this by letting one of our friendly team members know what's changed next time you’re in-store or by emailing the changes to

Q. I’ve received an email from Animates but I’ve opted-out?

A. If you’ve opted-out of our promotional marketing communications, we’ll still contact you regarding your account, with any rewards you’ve requested or expiring balances. If you no longer wish to hear from us under any circumstance, you’ll need to close your Animates Petpoints account.

Q. How do I close my Animates Petpoints account?

A. We'll be sad to see you go, however we understand circumstances change. You can close your account by contacting our Customer Service Team on 0800 ANIMATES, Monday to Friday, 9am - 5pm or by emailing your details to

Q. Can I gift my points?

A. No, points cannot be transferred between accounts.

Q. Can I link my account with someone else in my household?

A. Yes, you can now link accounts with your family using your own phone numbers and email, contact our Customer Service Team on 0800 ANIMATES, Monday to Friday, 9am - 5pm or email the details to

Q. I used to have a Friends For Life account years ago. Can I still use it?

A. Yes, but only if you’ve used your account within the last 12 months. Any older accounts may not be eligible. Rewards have a 12-month expiry so unfortunately any earned before that will no longer be valid. Please contact our Customer Service Team on 0800 ANIMATES, Monday to Friday, 9am - 5pm or email the details to

Store Launch Date
Animates Nelson 26 June 2018
Animates Rotorua7 June 2019
Animates Tauranga14 June 2019
Animates Mt Maunganui14 June 2019
Animates Taupo14 June 2019
Animates Gisborne14 June 2019
Animates Tower Junction18 June 2019
Animates Linwood18 June 2019
Animates Papanui18 June 2019
Animates Blenheim18 June 2019
Animates Rangiora18 June 2019
Animates Vetcare Hokowhitu19 June 2019
Animates Palmerston North19 June 2019
Animates Vetcare Pitama19 June 2019
Animates Napier19 June 2019
Animates Hastings19 June 2019
Animates Invercargill20 Jun 2019
Animates New Plymouth20 Jun 2019
Animates Whanganui20 Jun 2019
Animates Kaiwharawhara21 Jun 2019
Animates Kilbirnie21 Jun 2019
Animates Porirua21 Jun 2019
Animates Khandallah21 Jun 2019
Animates Miramar21 Jun 2019
Animates Petone21 Jun 2019
Animates Coastlands21 Jun 2019
Animates Paraparaumu21 Jun 2019
Animates Waikanae21 Jun 2019
Animates Lower Hutt21 Jun 2019
Animates Masterton21 Jun 2019
Animates Lunn Ave27 Jun 2019
Animates Glen Innes27 Jun 2019
Animates Three Kings27 Jun 2019
Animates Botany27 Jun 2019
Animates Manukau27 Jun 2019
Animates Takanini27 Jun 2019
Animates Pukekohe27 Jun 2019
Animates Richmond Road27 Jun 2019
Animates St Lukes27 Jun 2019
Animates Lincoln Road27 Jun 2019
Animates New Lynn27 Jun 2019
Animates Westgate27 Jun 2019
Animates Albany27 Jun 2019
Animates Glenfield27 Jun 2019
Animates Sylvia Park27 Jun 2019
Animates Whangarei27 Jun 2019
All other stores Remain on Friends For Life at the moment. Dates for stores will be updated frequently and customers will be emailed notification of the changes when their local store launches Animates Petpoints