Kittens grow rapidly, a two-year-old cat will accomplish that same growth you do in 25 years. To support all that growing and learning, feeding your kitten a Superior Nutrition diet while they're young will help to support healthy organ function, bones, teeth, joints, skin and coat. This high-quality diet will help your kitten thrive and set them up for a healthy future.

We’ve all seen the faces of desperation from our furry friends as we eat our dinner. They want what we’re having and it’s often hard to resist giving them a scrap from our plates, but our food can be toxic for cats and dogs.

What you feed your cat is one of the most important choices you can make for them, so it’s crucial to select the right diet to set them up for life and their overall health (inside and out). To help you choose the best food for your cat’s nutritional needs, we’ll provide you with some helpful information below on Superior Nutrition food, and why we recommend a Superior Nutrition diet for the wellbeing of your cat.

Senior cats have different nutritional needs to kittens and adult cats. Here’s why you should feed your senior cat an age-specific food and how to choose the best diet to help them stay happy and healthy for longer.

Just like people, all cats are unique. Their breed, size, age, weight, lifestyle and overall health are key deciding factors in how we care for them and what we feed them.

Here we take a look at how science-led nutrition diets, also known as speciality care or special needs diets, can assist with some common feline health problems.

Over 30% of cats in New Zealand are estimated to be overweight. Just like humans, weight can have a serious impact on a cat’s overall health and well-being so it’s important to take action if your kitty is putting on the kilos.