For optimal nutrition, feeding your pet a mixture of wet and dry food has multiple health benefits. Introducing a wet meal into your pet’s diet can be a great way to provide stimulation and excitement, through a variety of flavours and textures.

Once you’ve selected your pet’s new diet, we recommend a transition period – changing their old food to their new food.

This is best done over a 7-day period and involves mixing the two kibbles together until your pet is solely on the new diet. This video will help guide you through the transition for your pet to a new diet.

After adulthood, your pet becomes a senior citizen. These years are characterised as those where your pet begins to slow down, they may be sleeping more or becoming less active, or their skin and coat or overall health may have deteriorated. During these years, your pets diet should now, more than ever, be the focus to ensure that what they’re eating will help with their overall health, wellbeing and longevity.

Understanding the life-stages of your pet is important, not only do they behave differently throughout their life, they also have different nutritional needs.

Catering to these needs is the best way you can ensure your pet is as healthy as they can be while they age.

Choosing the right food for your pet is important to set them up for life and their overall health (inside and out).

In this video we’ll provide you with some helpful information below on Superior Nutrition food, and why we recommend a Superior Nutrition diet for the wellbeing of your pet.

Feeding time for your kitten is a big deal. Feeding a complete diet is important to help your kitten grow up healthy and strong.