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What you feed them counts | Dog Nutrition


A lot of people don't realise it, but not all pet food is created equal. That's because no two pets are the same. And why we have one of the largest ranges of world-leading, science-led food in the country. Find out more about the right nutrition for your loved one.


Feeding guides for your dog

Dog’s dietary needs change as they grow. Puppies needs different nutrients to remain healthy and strong than an aging pet.



Things to consider when choosing your dog's nutritional diet

A quality nutrition diet tailored to age, breed, size & any health concerns improves your dog's health by supporting overall health for better skin, gut & dental health. It can even help extend their life span!

Can we help you find the right nutrition for your dog?

What is Superior Nutrition?

Created by experts with top-quality ingredients, it can improve your pet’s health & extend their lifespan. Supported by scientific research & manufactured to high-quality standards – it means nutrients tailored for your pet’s unique needs.


Our Superior Nutrition brands