Back To Dog
Why you should choose Superior Nutrition dog food

Why you should choose Superior Nutrition dog food

Feeding your dog a complete and balanced diet is one of the most important things you can do for their health. To help you choose the best food for your dog, here's an introduction on Superior Nutrition dog food, and why we recommend these high-quality diets for the well-being of your pooch.

What is ‘Superior Nutrition’ dog food?

Superior Nutrition dog food is vitamin-rich, nutritionally dense food with quality proteins, fats and carbohydrates for healthier dogs. This quality of food is complete and balanced, and scientifically formulated to support the needs of various breeds of dogs at different stages of life and should be used as your dog’s everyday diet. This means your dog will get all the nutrition they need and in the right proportion at every meal.

Here are a few reasons why Superior Nutrition dog foods outperform other dog foods:

  • Enhanced nutrition through scientific research and innovation
  • Created in partnership with veterinary and nutritional experts
  • Top quality ingredients and high quality control standards
  • Extra vitamins and minerals
  • Tailored nutrition (age, size, breed and health specific)
  • Best possible digestibility and gut health support
  • Support of skin, coat and dental health
  • Firmer and smaller stool size
  • Consistent formulas

1. Suits the needs of your unique dog

Every dog is unique and so it will come as no surprise they have different nutritional needs. To make sure your dog is getting the right nutrition, Superior Nutrition dog diets offer specific formulations targeting breeds, sizes, life stages and health concerns so you know that you’re making the right choice for your unique dog. The balance of nutrients, and shape and size of kibble are also designed to meet the nutritional and functional needs of different dogs.

To help decide which diet is right for your dog, factors you should consider include:

Your dog’s size and breed. To learn about the importance of breed-specific diets, click here.

Your dog’s life stage. To learn about feeding your dog the right food for their life stage, check out our feeding guides for puppies and adult and senior dogs.

Health Requirements. Superior Nutrition foods are also available in ranges that cater to special health needs such as dental care, joint support or weight management. To learn more about these special diets, visit our article Care Nutrition for Dogs. 

Note: Before switching your dog’s food to a care nutrition diet, check with your vet to find out if this is the right diet for your pet.
If you have any concerns about your dog’s health, talk to your local Animates Vetcare clinic.

It’s important to know that Prescription Diets are also available. These diets are formulated with a high degree of focus on treating a specific ailment to improve your pet's health - from Hill's J/D (for Joint Disease), to Royal Canin Diabetic food to help prevent insulin spikes. These diets are only available from vet clinics, so if you feel your pet needs to be reviewed by a Veterinarian, make sure you visit your local Animates Vetcare clinic.

2. Better digestion

The science behind the formulation means that you can see guaranteed levels of quality protein, fats, and carbohydrates and the levels of dietary fibre are optimised for promoting digestive health. By using quality digestible ingredients, your dog will absorb more of the nutrients, and hence will produce small, firmer stools which makes it easier for you to clean up afterwards.

3. Healthy inside and out

Superior Nutrition dog food contains omega 3 fatty acids for healthy skin and coat. Additional levels of DHA, an omega 3 fatty acid, enhances brain and eye function, meaning that your dog will be healthier and happier for longer.

Optimal Care Plan. Give your pet the best care.

Transitioning your dog’s diet

Once you’ve selected your dog’s new diet, we recommend a transition period, changing their old food to their new food. This is best done over a 7-day period and involves mixing the two kibbles together until your pet is solely on the new diet. 

To learn more tips and tricks for changing your dog's diet, click here.


Are Superior Nutrition Pet Foods Worth the Money?

With so many high-quality pet food products available, choosing the best food for your dog can seem daunting. While it can be tempting to grab that bag of supermarket dog chow on your next shopping trip, did you know it can be more cost-effective long-term to feed your furry friend a Superior Nutrition dog food instead? Here’s why…

As Superior Nutrition dog foods are nutrient dense, your dog will feel full with a smaller serving size compared to non-premium food. Due to this, you will actually get a larger number of feeds per bag of Superior Nutrition dog food, reducing the cost of each serve.

The costs of feeding your pet a Superior Nutrition diet over supermarket brands will genuinely pay off in the long run: more money saved, less waste to clean up, and overall better health for your pooch. Best of all, Superior Nutrition diets can improve your dog’s health, promote overall well-being and can increase longevity — so your furry friend can live their best life for longer!


Tips for choosing the best food for your dog

If you’re weighing up what to feed your dog, the best place to look for information is the packet. Head straight to the ingredients list and check out the first three ingredients listed. To identify a Superior Nutrition diet at a glance, the first ingredients should always be from an animal protein; often this will be in the form of dried meat or a meal – this means that the product is being weighed after it has been dehydrated, which in turns means it is being represented as the true amount (as opposed to Standard Nutrition options, which will often give you the pre-dried weight, which may overstate the meat percentage content).

Next, look to see if the diet has any added minerals or vitamins, such as calcium or phosphorous – both important for healthy joints, bones and teeth. Any added oils will also be great for your pet’s skin and coat and will help ensure it shines. A pet’s health starts from the inside out - this means if your pet has a shiny and healthy coat, their body is using the nutrition it needs to be healthy on the inside, before making the outside gleam.

Superior Nutrition Brands

To help you pick a Superior Nutrition diet for your pooch, look out for these brands on our shelves:


Our Superior Nutrition brands



100% Palatability Guarantee

If your dog doesn’t enjoy their food, simply return the open product to us in store and we can arrange a replacement food for them to get them back on their nutritional journey.  We offer this guarantee on all Superior and Essential dry food products. If you have purchased this and you are a loyalty member we will have your purchase on our records, otherwise please bring your receipt.


Looking for dog nutrition advice?

What you feed your dog is one of the most important choices you can make for them, so it’s crucial to select the right diet to set them up for life and their overall health (inside and out). When choosing a diet that is right for your dog; consider their age, any health requirements (including food allergies). Always follow the feeding guidelines specified for your dog’s weight on the packaging.

While there are many different diet varieties available, remember we are always here to help. For more pet nutrition tips and advice, pop into your local Animates store and speak to our knowledgeable pet experts.

Article you may like: